Privacy Policy
Last updated: August 2026
1. Introduction
Bitely: Diabetes & Diet ("Bitely") is operated by NAG Solutions Ltd. It helps people plan and track meals with diabetes in mind. This policy explains what we collect, where it is stored, who processes it, and how to delete it if you wish. It applies to the Bitely iOS app and getbitely.com.
Bitely provides educational nutrition information. It does not diagnose, treat, or manage any medical condition, and it never provides medication or insulin dosing guidance.
2. Information we collect
- Account: your Apple ID email address and display name, received when you sign in with Apple.
- Health and profile information you give us: diabetes type, age, gender, height, weight, activity level, dietary style, food likes and dislikes, meals per day, and your calorie and macronutrient targets.
- Medications you choose to record: the names of medications and the times you log taking them. This is a record you keep; we never interpret it, and it is never sent to any AI service.
- Meals and planning: meals you log or plan, favourites, times, and any photo you attach to your own custom meals.
- Glucose readings: values you enter manually, values you import from a CSV file, and values read from Apple Health if you connect it.
- Conversations with Pluto: messages you send to our in-app assistant. Assistant replies are stored only if you turn on chat history in Settings; that setting is off by default.
- Diagnostics: anonymous error reports containing the error type and the file and line where it occurred. These contain no personal information and no message content.
3. How we use it
To provide the app: showing your journal, plans, targets and history, and generating the meal analyses, morning briefs and weekly reports you ask for. To operate your subscription. To fix faults.
We do not sell your data. We do not use it for advertising. We do not use it to build profiles for anyone other than you.
4. Apple Health
If you connect Apple Health, we read glucose readings so the app can show how your meals relate to your levels. With your permission we also write the meals you log back to Apple Health, so your records stay in one place.
Glucose readings we read from Apple Health are uploaded to our servers and stored in your account. They stay there so your history, charts and meal-response insights work across your devices and after reinstalling.
A summary of your recent glucose data is included in the information sent to OpenAI's secure third-party servers when you ask for a meal analysis, a morning brief or a chat reply. That summary is used only to generate your response.
Health data is never used for advertising or marketing, never sold, and never shared with anyone beyond the processors listed in section 5.
You can disconnect Apple Health at any time in iOS Settings › Privacy & Security › Health › Bitely. Readings already imported remain in your account until you delete them or delete your account.
5. Who processes your data
We use these providers. Each receives only what it needs.
| Provider | What it receives | Why |
|---|---|---|
| Supabase (database and storage, EU region) | Everything in section 2 except diagnostics | Stores your account and your data |
| OpenAI | Your profile details, recent meals, targets, goals, a summary of recent glucose, and the messages you send Pluto | Generates meal analyses, morning briefs and chat replies |
| Deepgram | The audio of a voice note, when you use voice logging | Transcribes it so the meal can be logged |
| Apple | Your subscription purchase | Processes payment and manages the subscription |
| TelemetryDeck | Anonymous diagnostic and usage events, if analytics is enabled in the app build | Tells us the app is failing, without saying who for |
Medications and meal photos are never sent to OpenAI, Deepgram or any other AI service. OpenAI does not use data sent through its API to train its models.
6. Storage and security
Your data is held in Supabase in the EU. Access is restricted per account by row-level security, so one account cannot read another's. Meal photos are kept in a private storage area and served through short-lived links. Traffic is encrypted in transit.
Some information is also cached on your device so the app works offline: your profile, recent meals, and any log made while offline, which is sent when you reconnect. This is removed when you sign out or delete your account.
7. Your rights and choices
- Export: Settings › Export Data produces a CSV of your meals, glucose readings and profile.
- Delete: Settings › Delete Account permanently removes your account and its data from our servers. This cannot be undone. Account deletion is also available from the subscription screen if you have not subscribed.
- Subscriptions: deleting your account does not cancel your Apple subscription. Cancel it separately in iOS Settings › your name › Subscriptions, or you will continue to be billed.
- Chat history: off by default. Turning it off erases stored assistant replies.
- Apple Health: revoke access at any time in iOS Settings.
Depending on where you live you may also have rights to access, correct, restrict or object to our use of your data, and to complain to your data protection authority. Contact us and we will help.
8. How long we keep it
Your data is kept while your account exists. Assistant conversations are kept for the five most recent threads and older ones are deleted automatically. Anonymous diagnostics are kept for a limited period for troubleshooting. When you delete your account, your data is removed from our systems.
9. Children
Bitely is not intended for children under 13, and we do not knowingly collect their information.
10. Changes
We will update this page if our practices change, and revise the date above.
11. Contact
NAG Solutions Ltd · getbitely.com